Personal development is about becoming conscious of your unconscious brain. How is your unconscious brain triggered in certain situations and what is your subsequent behavior? As a football coach you should be aware of the WHAT and HOW of your interactions with your surroundings as these ‘personal actions’ will influence your ‘coaching actions’ which will ultimately influence your players’ ‘football actions’. Therefore, during the Personal Development Course the delegates will become aware of the specific situations which do trigger (in)competent behavior in their unconscious brain. They will also develop the ability to reflect on their (in)competent personal actions. This will eventually result in the ability to better top-down design situations which will trigger competent personal actions and to avoid or at least manage those situations which trigger incompetent personal actions. Better people make better coaches.